Bringing buzz
to Ōtautahi

To ensure the 2025 Festival captured attention, engaged audiences, and drove strong attendance, we supported HooHa and Christchurch NZ to bring to life a creative multi-channel marketing strategy, bold digital presence and fun brand identity, originally created by McCarthy Studio.

The Challenge

With an established reputation and a dedicated following, the Festival needed to expand its reach while maintaining its signature energy and spontaneity - all under a new name and identity. The goal was to create a digital and marketing experience that reflected the Festival’s dynamic nature while ensuring seamless audience engagement across all touch points.

The Solution

A discovery workshop laid the groundwork, identifying key audience segments, core objectives, and the campaign strategy for 2025. The Festival’s brand identity, originally created by McCarthy Studio for ChristchurchNZ, was amplified, ensuring that its vibrant, spontaneous, and immersive character shone through. The bold visual language featuring high-energy colours and striking imagery was consistently applied across the website, social media, and Festival collateral to create a unified experience.

A mobile-optimised website was developed based on McCarthy's design, with an interactive schedule and performer profiles, making it easy for Festival goers to explore events and plan their experience. A multi-channel campaign strategy covered digital, print, outdoor, radio, and influencer collaborations, ensuring broad visibility and engagement. Alongside a targeted EDM campaign to help boost early ticket sales and volunteer sign-ups. While a full suite of festival collateral including signage, programmes, and merchandise reinforced the Festival’s identity at every touchpoint.

The Results

The fully integrated campaign and digital experience over delivered on the KPIs, drove high levels of engagement, strengthened community connections, and positioned World Buskers Festival 2025 as a must-attend event. By balancing creativity with strategy, the Festival’s brand was not just showcased but lived across every interaction, ensuring a seamless, energetic experience for performers and audiences alike.