The People's 
Grind

With a long-standing reputation for exceptional coffee, Vivace Espresso has been a staple of the Christchurch coffee scene for years. Known for their artisanal blends and expert roasting, they wanted to refine their brand identity and establish an eCommerce presence that reflected the depth, quality, and craftsmanship behind every cup.

The Challenge

Vivace needed more than just a refreshed look - they required a brand identity that conveyed the complexity and nuance of their coffee while ensuring a seamless transition into the digital space. The new brand needed to feel modern and elevated without losing the warmth and familiarity that had made them a favourite among coffee lovers.

In addition, the eCommerce platform had to be functional, intuitive, and designed for conversion, making it easy for customers to explore blends, learn about the roasting process, and order their favourite coffee online.

The Solution

Drawing inspiration from the tasting profiles of their beans, a vibrant colour palette and refined typography were developed to bring depth and personality to the brand. The logo was modernised while maintaining a strong connection to Vivace’s roots, ensuring the brand evolution felt authentic.

Packaging was reimagined to not only highlight the craftsmanship behind each blend but also stand out on retail shelves and digital screens alike. Hand-drawn illustrations added an artisanal touch, reinforcing Vivace’s reputation as a coffee roaster deeply connected to their craft.

And finally, a new eCommerce platform was designed and developed on Shopify, providing a seamless shopping experience that balances storytelling with conversion-driven functionality. From product education to checkout, every aspect of the site was crafted to enhance customer engagement and drive online sales.

The Results

The rebrand and website launch have positioned Vivace Espresso for long-term growth in both retail and digital markets. The fresh identity captured the essence of their craft, while the Shopify store extended their reach, making it easier than ever for coffee lovers to experience some of the best beans in Christchurch.

With a bold new brand, a dynamic eCommerce presence, and packaging that brings the tasting experience to life, Vivace is now brewing up success on every front.