Altogether
Different

Wirihana isn’t just another housing development - it’s a thoughtfully designed community where heritage, family, and nature shape the neighbourhood. Located in Wiri, just south of Manukau City, Wirihana offers a range of diverse housing options, creating an accessible, vibrant hub for first-home buyers and young families. With a strong focus on quality of life, the development stands apart in a competitive market, offering more than just homes - it’s about belonging, connection, and future growth.

The Challenge

With a housing market full of generic developments, Wirihana needed to cut through the noise and clearly communicate what made this community different. The website had to be a compelling lead generator, answering key sales objections before potential buyers even spoke to a salesperson. It also needed to balance two distinct audience groups:

• First-home buyers, often concerned about moving further from the city and maintaining their social lives.
• Young families, focused on how the neighbourhood would support their children’s future.

In a landscape where standalone homes are often preferred over townhouses, the website needed to stand out and position Wirihana as a genuine lifestyle choice, not just another housing option.

The Solution

Working in collaboration with Front Room Projects, a digital strategy was crafted that mirrored the typical home-buying journey. The information architecture followed a clear sales conversation flow, leading users through the key decision-making stages:

• Sparking Interest – What is Wirihana, and why is it different?
• Engaging in Detail – What does it look like, and can I see myself living there?
• Considering Impact – Where is it, and how does it fit my lifestyle (commute, amenities, community)?
• Converting to Action – How do I take the next step?

The user experience was designed to be seamless, with interactive navigation, in-page calls to action, and slide-in details, mimicking the feel of a print brochure while keeping engagement high.

Visually, the site leaned into the diverse brand suite created by Front Room Projects, with a bold mix of colour palettes, typefaces, and animations to bring energy and excitement to every section. Large-scale lifestyle imagery reinforced the message that this was more than a development - it was a place to put down roots and thrive.

The Results

Since its inception, the Wirihana website has successfully positioned the development as a standout choice in a crowded market. By combining strong storytelling, intuitive navigation, and compelling visual elements, the site continues to evolve as the development grows and the offering changes. As it was designed and built for growth, it has provided a strong foundation for future sales and ongoing digital expansion as Wirihana comes to life.