Trade Aid

Building a powerful sales tool


  • Retail Plus
  • Windcave PxPay
  • Instagram Integration

What we did

  • Design
  • UI/UX Design
  • Website Development
  • E-Commerce
  • API Integration
  • Data Migration

A leading social enterprise, Trade Aid engaged Publica to architect, design and develop a unified digital platform to tell their rich supplier stories and drive e-commerce sales.

Success was built by our project team focusing on gaining an understanding of Trade Aid’s business end-to-end; from supplier to consumer. The platform boasts real-time inventory management of stock levels synced with store sales, courier tracking of ecommerce sales – ultimately turning their front-facing website into a leading generator of revenue.

The back-end of the platform works for suppliers by providing a wholesale platform with tiered pricing for bulk purchase, works for the Trade Aid team by producing full reporting of platform activity.

On the whole, it’s a future-focused platform that provides flexibility for growth.

The team worked closely with us to understand our business, overcome our challenges and to take advantage of our opportunities with a unique combination of attention to detail, openness and flexibility.
Bonnie Kozeluh – Digital Marketing Executive
Trade_Aid_Group Shot

Let’s talk

Is your website working hard?

We’ll turn your digital footprint into a powerful sales tool.