Building a robust platform
- Algolia Search
What we did
- Website Development
- API Integration
- Full Stack Development
- Data Migration
- UI/UX Design
Skellerup – a well-recognised and distinguished supplier of dairy rubberware to urban and rural scenes alike – needed a new digital tool that showcases their quality and matches their brand promise.
We’re a proud partner and worked closely with the team to replace the existing websites for both Skellerup and Red Band – the iconic Kiwi gumboot brand in which the company manufactures – with a seamless and solitary platform.
Leveraging both Skellerup and Red Band’s strong brand reputations, we crafted a design that communicates both businesses’ unique stories while positioning them as leaders in their respective fields.
In joining forces with the experienced team of digital marketers and our friends at Empire9, we migrated Red Band’s existing platform into the new Skellerup website while successfully maintaining its high domain authority, notable rankings in Google and extensive amount of valuable content.
The new site is a custom platform integrated with conversion boosting features to help the team facilitate management and increase online engagement and customer satisfaction. We’ve introduced filtering, enhanced search, long scroll product pages and a catalogue style format so that customers can filter and view items in the company’s Dairy and Footwear Ranges and locate products, brands and retailers nearest them. Site visitors can also now find detailed technical information online, read case studies and testimonials and reach out to connect with the sales team directly.
All in all, it’s a future-focused and powerful platform with unparalleled functionality, features and flexibility.