Building buzz with bold design

Publica has been working with Rhythm & Alps since 2016 to deliver a refreshed look and feel for the festival every year. 

Situated in Cardrona Valley, Rhythm & Alps is the South Island sister festival of Rhythm & Vines and one of the biggest New Year’s Eve events in the country. It boasts stunning scenery, world class acts and seriously good festival feels, enticing tens of thousands of people from all over to attend the three day event every year.

After delivering a fresh identity for the festival back in 2016, Publica has partnered with Rhythm & Alps every year since to produce bespoke illustrations that capture the essence of the festival experience and get potential party goers excited about their new year’s eve plans early in the year. Looking to expand their online presence and increase awareness, we also worked with the creators in 2019 to design and develop a custom WordPress website that’s used to promote the annual event and drive ticket registrations.

Throughout the years, the creative evolution builds on the previous year, bringing a new focus while maintaining continuity of the festival’s visual identity and brand. The imagery is centred around the creative concept of mysticism, grounded in the event’s striking setting within the Southern Alps and inspired by the worldly and psychedelic ambience that reflects the three day experience. The website evokes the same spirit with animation to bring the central subject to life, parallax to elevate the online experience, event imagery to capture attention and an assortment of contrasting colours, attention grabbing headlines and call to actions to boost online conversions.  

Every year, the updated creative is rolled out across the festival’s website, social media, signage, brochures and print material. Our team has relished the artistic freedom the creators have given us and looks forward to continuing our partnership to help build buzz with bold design.

Finalist – Best Design Awards 2020