Trusted finance company, QuickLoans brought Publica on-board as a collaborative campaign partner. The brief – bring attention to QuickLoans’ customer-oriented service style, and differentiate their ‘look’ from traditional financial service providers.
The key to the campaigns success was in understanding the motivations of their audiences. Appealing and action-focused, Publica delivered positive imagery across social media, online display advertising, and dedicated conversion specific landing pages.
The targeted campaigns on social channels tracked users through to the Quickloans website to meet our conversion KPI’s of calls or enquiry/application entry. Our campaign was met with success and further ongoing digital marketing strategies have been developed for execution into 2019.