Shaping the Canterbury landscape

Orange Homes is a trusted name in Canterbury’s home building business.

On a mission to elevate brand awareness, drive show home visits and increase enquiries, Orange Homes engaged our team to design and develop a new digital platform that drives results to their bottom line.

After kicking off the partnership with an in-depth discovery workshop into their brand and buyer personas, we worked closely with our clients to develop a design that resonates with the right audience and truly represents the business.

The new site showcases our client’s craftsmanship and hosts content to support those looking to buy a custom home. With strategically placed imagery, logical navigation and persona informed user flows, site visitors are enticed to explore more and directed to their desired information straight away. Clear calls to action are also placed at key points of the user journey, encouraging users to reach out, schedule a show home visit or learn more about the quality workmanship in each of Orange Home’s beautiful builds.

At last, our clients have a digital tool that showcases their capabilities and a portfolio of their pristine work to aid them in increasing intrigue and securing more business.