Beautiful, simple publications

Midwife Aotearoa – the New Zealand College of Midwives’ member publication – was ready for a refreshed, contemporary look and to move to a chiefly online format.

Having already teamed up with Publica on a nation-wide engagement campaign, the project team worked closely to create a style uniquely Midwife Aotearoa.

Taking a newly developed editorial approach to the design of the pages, and subsequently to the content between the covers, this publication has been transformed. Now, refreshed fonts give a fresh feel whilst long-form content is complemented with image-based features. Proving the power of impactful imagery, this publication now lets real, high-quality photography speak for itself.

Including clickable areas to continue the learning journey, the reading experience is interactive and engaging in ways that print don’t allow. A smart move in the name of improving accessibility and production efficiency, the latest editions have been widely celebrated by readers.