What we did
- Brand Identity
Auckland based financier, Andrew Dunning, came to us needing a company name, brand and collateral for his financial sector firm.
Our challenge was to create a strong corporate identity that exudes confidence, and sits comfortably alongside its contemporaries.
Merx, the latin translation of purchase and commodity, had the feel of strength and quality with a modern aspect – two key, briefed requirements. The brand marque sitting alongside the name includes a stylised infinity symbol that speaks to the flow of funds to and from the organisation.
These elements, teamed with a strong colour palette, has set Merx Growth Fund on the path to success and apart from its traditional competitors.