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Merx Growth Fund

Name, brand and positioning results in growth

What we did

  • Naming
  • Brand Identity
  • Design
  • Illustration

Auckland based financier, Andrew Dunning, came to us needing a company name, brand and collateral for his financial sector firm.

Our challenge was to create a strong corporate identity that exudes confidence, and sits comfortably alongside its contemporaries.

Merx, the latin translation of purchase and commodity, had the feel of strength and quality with a modern aspect – two key, briefed requirements. The brand marque sitting alongside the name includes a stylised infinity symbol that speaks to the flow of funds to and from the organisation.

These elements, teamed with a strong colour palette, has set Merx Growth Fund on the path to success and apart from its traditional competitors.

MGF_pattern

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