From branding to bottling

One of New Zealand’s finest winemakers, Giesen tasked Publica with the multifaceted redesign and development of their digital platform – public website, distributor portal, and iOS app to tell their digital story.

The result – a new experience of the Giesen wine range and tasting notes. Visitors are taken on an in-app interactive tour, a 3D map of the Marlborough Valley transports the user beyond their screen.

We also kept customers connected to the brand community. Publica’s API integrations pull from Giesen’s multiple social media channels, showcasing a ‘wall’ of great wines by great people on their site.

For optimised operations, a custom built back-end portal connects Head Office to sales staff, suppliers and an international network of distributors. With regional differences in operation, the Portal enhances the user experience by only showing relevant content to each user.