E-commerce for innovative sleep technology


  • Shopify

What we did

  • E-Commerce
  • Full Stack Development
  • Messaging

Gelee is an emerging Intellibed brand, providing accessible and innovative sleep wellness solutions to help users wake up every morning feeling rested and refreshed.

Looking to hit the ground running with their new product offering, Publica was brought on board to develop messaging that educates consumers about their cutting-edge Gel Matrix® technology and build a detailed digital platform that makes the sales decision easy for users.

After a deep dive with our clients into their company, competitors and customers, we created messaging to help Gelee share their story with clarity and conviction in a fun, fresh and informative tone. 

The new e-commerce solution brings about that cohesive brand experience with a design that is fresh and full of life. It hosts content that communicates the Gelee quality, bespoke imagery and testimonials and calls to action at key points of the user journey – all built on a foundation that’s flexible for future scalability.


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