CDHB – Matatiki
What we did
- Brand Identity
- Interior Branding
The CDHB engaged Publica to ‘soften’ the hospitalisation experience for their younger patients – chiefly to name and spatially design the new children’s’ hospital unit.
The new name, Matatiki, was researched with respect and consideration for the local iwi to provide cultural context. Matatiki (‘well spring’) holds connotations towards wellbeing, whilst representing the ancient water springs historically surrounding the hospital site.
An illustrative approach, Publica’s concept themed the floors of the hospital in accordance with the river line, treeline and skyline. The conceptualisations of native birds, insects and plants mirror the environment that the outdoor windows show at every level, providing continuity within the building.