Angel Bay

Launching new FMCG products

What we did

  • Brand Identity
  • Design
  • Campaign
  • Messaging
  • TVC

On their 20th anniversary, Angel Bay, a subsidiary of ANZCO Foods, invited Publica to develop a new brand, packaging range, brand story and imagery in conjunction with a national advertising campaign in print, digital and television advertising. The goal was to raise awareness of their product range and increase market share.

Our focus of the resulting brand, packaging and creative campaign was on the product’s outstanding quality and its USPs being snap frozen, par-cooked, no additives – the healthy option.

We ran a perception change campaign communicating the snap frozen aspect of Angel Bay patties and the superior ‘freshness’ that this process achieves. The campaign’s success exceeded all expectations and resulted in a new product category leader for ANZCO.

Let’s talk

Refresh the old.

Call us to chat and redefine success.