Building and branding the event page
What we did
- UI/UX Design
- Website Development
With a revamped event space and updated offering, Addington Raceway tasked us with a brand identity and website development project.
Enticing young people to the races is an industry-wide challenge, but that doesn’t mean we’re not up for it. Transitioning from solely hosting racing events to expanding its facilities into one of Christchurch’s leading event venues, we knew that therein lies an opportunity for Addington Raceway to extend its reach and cater to a more youthful crowd.
Our digital partnership began with an in-depth discovery phase to immerse ourselves in the racecourse business. Our team of big thinkers and detailed doers headed out to Addington Raceway to get a better sense of the sport and space.
With Cup Week being the client’s first priority out of the gate, we began by building an eye-catching event page to boost ticket sales across a variety of audience segments.