Branding & Design, Collateral, Signage, Vehicle Signage, Web Design & Development
What we did
The brief from YMCA was to strengthen their identity, bring consistency to the brand and in all their communications reflect the value they put on people. We created a refreshed and flexible brand to be carried across all their collateral, appealing to the varied audiences and able to have an impact whatever the medium, be it printed, online, large scale advertising or localised client communications. A simple ribbon device and friendly font for all marketing and communications reaffirms the YMCA brand across all their activities.
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Mark SpurgeonDeborah MikdameDayle DireenDasha TofanchukSimon DowdingJosh France