YMCA Christchurch

Branding & Design, Collateral, Signage, Vehicle Signage, Web Design & Development

What we did

The brief from YMCA was to strengthen their identity, bring consistency to the brand and in all their communications reflect the value they put on people.  We created a refreshed and flexible brand to be carried across all their collateral, appealing to the varied audiences and able to have an impact whatever the medium, be it printed, online, large scale advertising or localised client communications.  A simple ribbon device and friendly font for all marketing and communications reaffirms the YMCA brand across all their activities.

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Case Study

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Team

Mark Spurgeon
Deborah Mikdame
Dayle Direen
Dasha Tofanchuk
Simon Dowding
Josh France