Branding & Design, Design, Digital Marketing, Web Design & Development

What we did

New Christchurch based company, Soulful approached the Publica team to create a brand and e-commerce website to launch their products to the New Zealand market.

Inspired by the mist that rises from Soulful’s steam diffusers we created a clean and simple brand that is applied across their online media and marketing collateral.  The website focuses on the products available, encouraging users to purchase their own well-being products for home or work.

The site is easy to use for the online shopper as well as for our client who can add and update products as they like using a bespoke CMS tailored to their requirements.

Find your wellness at


Case Study

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Mark Spurgeon
Dasha Tofanchuk
Simon Dowding
Adam Taylor
Peter Thomson