Saigon Kingdom

Branding & Design, Collateral, Illustration

What we did

Publica was engaged by new Queenstown restaurant Saigon Kingdom to develop their brand identity. The brief was to produce a unique brand with a Vietnamese flavour. We crafted a hand drawn script brand mark to reflect the culture of the cuisine served and illustrated the famous Hạ Long Bay as the hero image. The illustration reflected the weather worn images of old posters from Saigon that we found during our research and made this the perfect backdrop for the brand. The client was thrilled with the brand creative and illustration to partner their authentic Vietnamese offering.