Branding & Design, Collateral, Naming, Signage, Web Design & Development

What we did

Publica was engaged by Carter Price Rennie and Durning PR to develop a new name and brand for the merger of these two long-standing Christchurch PR and marketing companies. Publica workshopped with the management team to come to the final decision on the name Perception. A new name we felt strongly reflected the culture and values of the brand.

We used the letter ‘P’ as a brand mark throughout brand collateral, shaped to suggest a speech bubble and coloured to reflect the multifaceted services of the firm.

The Perception brand was well received by all stakeholders involved in the process.



Mark Spurgeon
Aniket Tendolkar
Dave Cullen