Branding & Design, Collateral, Naming, Signage, Web Design & Development
What we did
Publica was engaged by Carter Price Rennie and Durning PR to develop a new name and brand for the merger of these two long-standing Christchurch PR and marketing companies. Publica workshopped with the management team to come to the final decision on the name Perception. A new name we felt strongly reflected the culture and values of the brand.
We used the letter ‘P’ as a brand mark throughout brand collateral, shaped to suggest a speech bubble and coloured to reflect the multifaceted services of the firm.
The Perception brand was well received by all stakeholders involved in the process.
Mark SpurgeonAniket TendolkarDave Cullen