New Zealand Jazz & Blues Festival 2016

Advertising, Branding & Design, Graphic Design, Signage, Web Design & Development

What we did

Publica was proud to be the Creative Partner of The Cavell Leitch New Zealand Jazz & Blues Festival for 2016. We took on the challenge of taking the sound of jazz music and turning it into a brand, a symbol, an image. We did this by creating imagery that sums up the vibrant and complex music in the form of a kaleidoscope pattern made from musical instruments. We created the Jazz Festival brand, website, digital adverts, print collateral, and outdoor advertising campaign. A kaleidoscope of sound. Visit the Jazz & Blues festival


Case Study

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Mark Spurgeon
Deborah Mikdame
Dayle Direen
Dave Cullen
Dasha Tofanchuk
Peter Thomson