Mike Pero

App Development, Design, Web Design & Development

What we did

Publica led a total redesign and rebuild of the Mike Pero Real Estate digital platform.

We gave the online brand a refresh, redefined the user journey experience, and provided a needed business tool for the busy franchise network.

The platform serves the needs of two key user groups – each audience is distinct and diverse, both in the way they interact with the company and what they require from the online presence.

End-users access the public interface – a striking and intuitive design, it showcases the properties, offices and agents authentically. The back-end ‘portal’ coordinates the operations of over 200 sub-sites, from listings to agent advertising. The design of the build heavily considered the usability for over 180 agents, most unfamiliar with using a Content Management System before now. Both the front and back ends are seamlessly integrated – connecting, and working for, the franchises that rely on the system for their daily operations.

Delivered on time, in budget, and beyond expectations. As their ongoing technical partner, Publica continue to enjoy a close working relationship with the Mike Pero Real Estate team.



Case Study

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