Branding & Design, Collateral, Graphic Design, Naming, Website Design

What we did

Publica was tasked to generate a brand name, brand mark and collateral material for a startup company of experts in business and property finance. 

After learning more about their work and who is behind the company, we suggested a name based around the idea of commodity, merchandise, goods and commerce – Merx Growth Fund. The brand mark is based on the idea of layered infinity symbols speaking of the transitional nature of the market that Merx moves in.

Setting Merx apart from the competition, Publica used a strong colour palette with a time tested brand type to create a unique look for this custom solution finance company.



Mark Spurgeon