Koha Fitness

Branding & Design, Graphic Design, Web Design & Development

What we did

Koha means ‘gift of health’ in Maori and this was the motivation behind the Koha gym, opened in Christchurch City Centre at the end of 2017. As this was an entirely new venture, the Koha team needed a brand mark that would represent them across all marketing platforms.

We met with Koha in May 2017 when they were still a few months away from opening the gym. It’s great to work with a client at this point of a new venture, because we can bring our creative perspective into those key stages of building their business.

For the brand, we took inspiration from the shapes you see in a gym and used a bold colour contrast to highlight them further. Located in the CBD, Koha Fitness will cater to a high number of corporate clients, so we created a brand that relates to a professional audience.

The branding has been used in all printed materials, new website and a fitness app that will be used by gym members.

Working alongside the Koha team, we were able to design and build their website within a healthy timescale that ensured it was live leading up to the launch of the gym, which opened its doors on 11th December.

Judging by the amount of Christmas chocolate doing the rounds in the Publica studio, we’ll see you at Koha in the New Year!


Case Study

Read more»


Mark Spurgeon
Deborah Mikdame
Dayle Direen
Dasha Tofanchuk