Gold Band Taxis App

Advertising, App Development, Branding & Design, Illustration

What we did

Following Publica’s rebrand of Gold Band Taxis, we developed a mobile app to make it easier, faster and more reliable for their clients to book and use their taxis.

The app allows you to be easily found by your assigned driver via the GPS location of your phone, and for you to easily search and select destination locations. Setting a pick up time couldn’t be simpler; the current time and date are selected as defaults, but changing to a future time can be done with one click. The clever app will check one hour before pick-up if you still need a cab and you can select the number of passengers traveling as well as enter any notes for the driver.

Other features include rating a journey with your driver, tracking a cab as it makes its way to you, quick contact to the Gold Band Taxis call centre and the ability to ‘favourite’ places so you can easily find them for your next booking.

Publica also developed the innovative Safe Track™ feature. This is where you can share your journey and make sure your loved ones know you’re safely on your way to where you need to be.

The apps are available to download for iPhones on the App Store, and Android phones on Google Play now.


Case Study

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Antony Thompson
Nick Chin
Tim Scollard
Mark Spurgeon