Giesen

3D mapping, Account Management, Branding & Design, Distributor Integration, File Sharing, Graphic Design, Video Integration, Web Design & Development

What we did

Giesen Wines are a premier New Zealand winemaker who have won awards for their wines both nationally and internationally. Publica were invited to redevelop their digital platform to display their wine varietals, communicate their story and brand values: great wine, great people, great times.

The refreshed design direction for the platform was a considered process to enable project goals of user ability, story telling and showing the places Giesen Wines grapes and wines are grown and made. The new experience gives visitors multiple ways to view the Giesen wine range and associated tasting notes. These can be viewed by a 3D map of the Marlborough Valley, where the majority of the grapes are grown, or an intuitive navigation structure that helps users find what they are looking for efficiently.

The developed website was met with praise from the Giesen team and viewed as a platform to move into the future with a flexible solution to meet all digital requirements.

 

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Team

Nick Chin
Mark Spurgeon
Deborah Mikdame
Dayle Direen
Dasha Tofanchuk
Adam Taylor
Peter Thomson
Brenn Rayos