Publica News

Back to Blog

Powerbase’s Marketplace

From The Studio

10/12/13

Powerbase-Header

Powerbase is the number one electrical group operating nationwide. Their magazine Marketplace features a comprehensive range of electrical products from leading international and local suppliers which is released bi-monthly and distributed to contractors in the electrical trade.

Publica was first introduced to the magazine back in January 2013 when we were asked to be involved in the design of the front cover and insert cover. Our mission was to make the covers more creative, dynamic, bold and eye-catching than ever before.

After five successful issues, Powerbase asked Publica to take over the whole production of the magazine. This involved not only the design and layout of the whole magazine and insert, but also preparing the magazine for print and web and producing accompanying elements, such as posters, deals inserts, and promotional flyers.

The well-organised team at Powerbase provide timelines and page layouts to keep everyone up to date on deadlines and changes along the way, which makes the production of the magazine run pretty smoothly. The only issue we face each edition is the restrictions around promoting the big events that Marketplace readers can win tickets to, such as The Bledisloe Cup or State of Origin. In most cases, our job is to come up with creative designs that tell the reader which event it is without actually saying it, which is always a challenge.

See below to see some of our creative solutions and work in progress.

Powerbase-Image-2

Powerbase’s concept for the January-February 2014 Marketplace cover. Final cover design.

Powerbase-Image-1

Powerbase’s concept for the January-February 2014 Marketplace insert cover. Final insert cover design.

 

Latest Posts

Publica + Empire9. How it works.

14/05/2019

From The Studio

Hot Topics: Digital Marketing

Publica and Empire9 are two agencies with parallel specialisations. But really, we’re one. We share offices, staff, clients and Friday drinks, and we function as one multi-disciplinary agency. Publica people are your go-to on strategy, design and development. We’re a...

Congratulations to Giesen

14/05/2019

From The Studio

Another win for one of our favourite vintners. Giesen Chief Winemaker, Nikolai St George, has taken out Winemaker of the Year for the fourth time at the Royal Easter Wine Show. Some of Giesen’s signature wines were also celebrated on...

Leading the Team

13/05/2019

From The Studio

Profiles

As our General Manager, Lissa’s operational skills have been crucial in delivering some of our key complex Publica platform builds over the years. Put simply, she makes things happen around here – her strengths are focused around project planning, team...