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5 e-commerce integrations to level up your online operation

Consumer demand for e-commerce is booming and many Kiwi businesses are scrambling to keep up. 

If you’re yet to join the e-commerce world, now is the time to take advantage. 

If you’ve already joined the movement and are in the process of taking it to the next level, here are five integrations you should consider to supercharge your online operation.

The importance of payment integrations.  

A big proponent of an e-commerce site’s success is dependent on online conversions. And in order to convert your website traffic into paying customers, you need to provide a variety of fast, flexible and secure options for people to purchase online. 

The e-commerce industry has surpassed solely offering credit and debit card transactions. Today, a wide range of payment options exist that grant customers the ability to make online transactions safely and securely while ensuring your business gets paid upfront and on time. 

As an owner of an e-commerce store, it’s up to you to securely process online transactions either with a payment service provider where customers are directed to a different site or with a payment system where customers can enter their credit card details directly onsite. Stripe, Square and PayPal are a few of the most widely used payment gateways in the e-commerce industry today.

Take advantage of a stock management system.

With more products being sold over the internet than ever before, it is essential for any e-commerce operation to have an inventory or stock management system. 

As the name suggests, a stock management system keeps you informed about how much stock you have on hand, how much of it you need to sell, where to store it and how long to keep it for. It helps you source, store, track and ship your inventory while increasing efficiency and reducing operational costs. Without one, you’re running the risk of losing money, not meeting customer demand and being unable to fulfil your online orders. 

Xero, for instance, offers a simple inventory management software to help you keep track of your inventory and populate invoices and orders for the products you sell online. Taking advantage of a system like this will help you simplify your inventory management, give you clear visibility into your orders and reduce the risks of buying excess or running into problems with not enough stock.  

Integrate with accounting software and effectively manage your cash flow.

E-commerce isn’t just about making sales and shipping orders. Like any business, you need to effectively manage the money behind your online operation in order to survive and thrive. While a designated and internal accounting team may not be readily available to your business, accounting software that keeps track of your expenses and integrates with your online site is. 

Accounting software aims to provide a range of tools to make a salesperson’s life a heck of a lot easier. Software like QuickBooks, Float, Spotlight Reporting and Xavier are great tools for predicting sales trends to help you manage your cash flow, simplifying processes to help you save time and improving strategic investment in the right areas of your business to help you make more informed and better decisions. 

A majority of online businesses fail due to cash flow problems and mismanaged finances. Implementing strong software into your process will help you better understand your finances and make the appropriate changes in the right areas of your business to help you avoid that being the case for your online operation.

Take your customer experience to the next level with a CRM tool.

A CRM, or customer relationship management, tool is designed to help you create and nurture relationships with your customers both online and offline. They help organise and optimise your sales processes so you can work smarter, not harder.

Integrating your e-commerce website with a CRM will give your team a better understanding of your customers end-to-end. When done well, it can help generate new business opportunities and improve your customer service and satisfaction, ultimately leading to increased sales. 

Leverage the power of digital marketing systems.

You could have the best e-commerce platform in the biz, but with no strong and strategic marketing plan in place, no one will know about your online site. 

E-commerce marketing is the practice of driving top-of-the-funnel traffic into paying customers using promotional techniques. Using the right tactics, you can build your brand awareness, drive traffic into your online store, encourage visitors to purchase and retain your paying customers. 

To successfully grow your online store, you need to create an e-commerce marketing strategy and use a combination of channels, techniques and tools to effectively scale your business. Social media, search engines, email campaigns and content marketing are a few tactics online business owners are using to increase their e-commerce awareness and boost business sales. Try a combination of paid and unpaid strategies and determine which mix converts best and keeps people coming back. 

 

The rise of online shopping has made e-commerce the first stop for most consumers today. Consider levelling up your e-commerce environment to create a great experience for your customers and improve the behind the scenes of your online operations.

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