With the rise of online shopping, e-commerce has become the first stop for most consumers. Kiwi businesses are scrambling to keep up with consumer demand, so if you haven’t joined the e-commerce world yet, now is the time to take advantage of this trend.
If you’ve already joined the movement and are in the process of taking your e-commerce storefront to the next level, here are five integrations you should consider to supercharge your online operation.
Payment integrations
The success of your e-commerce site depends on online conversions, and to convert website traffic into paying customers, you need to provide fast, flexible and secure options for people to purchase online. Nowadays, a wide range of payment options exist that grant customers the ability to make online transactions safely and securely while ensuring your business gets paid upfront and on time. Popular payment gateways in the e-commerce industry today include Stripe, Square and PayPal.
Stock management system
With more products being sold over the internet than ever before, it is essential for any e-commerce operation to have an inventory or stock management system. This system keeps you informed about how much stock you have on hand, how much of it you need to sell, where to store it and how long to keep it for. Taking advantage of a system like this will help you simplify your inventory management, give you clear visibility into your orders and reduce the risks of buying excess or running into problems with not enough stock. Xero offers a simple inventory management software to help you keep track of your inventory and populate invoices and orders for the products you sell online.
Accounting software integration
Managing your finances effectively is crucial for any business, and e-commerce is no exception. Accounting software can help you keep track of your expenses, predict sales trends, and manage your cash flow. QuickBooks, Float, Spotlight Reporting and Xavier are just a few examples of accounting software that can help you make informed decisions and avoid cash flow problems.
CRM tool integration
A customer relationship management (CRM) tool can help you create and nurture relationships with your customers both online and offline. It can help optimise your sales processes, generate new business opportunities and improve customer satisfaction, ultimately leading to increased sales.
Digital marketing systems.
A strong and strategic marketing plan is essential for driving traffic to your online store and retaining paying customers. You can use a combination of channels, techniques and tools such as social media, search engines, email campaigns and content marketing to increase brand awareness and boost sales. Try a mix of paid and unpaid strategies to determine what works best for your business.
As the popularity of online shopping continues to rise, e-commerce is quickly becoming the go-to destination for consumers. To create a great experience for your customers and improve the behind-the-scenes of your online operations, consider incorporating these five essential integrations into your e-commerce environment.
Let’s build a profitable sales tool together.
