# Publica
> Creative, Strategic, and All In. Digital solutions for the complex and the "can't be done."
> Last Updated: August 2026

## Core Identity
Publica is a Christchurch-based digital agency (Ōtautahi, NZ) of 20+ specialists. We thrive on the "too hard basket," handling everything from bespoke API integrations to mass-market consumer apps and AI-driven automation.

## Primary Services
- **Websites and Apps**: Custom websites, native and hybrid apps, built on WordPress, Craft CMS, Statamic and Shopify.
- **Custom Development and Integrations**: Bespoke software and API integrations connecting to the ERPs, inventory and CRM systems businesses already run on, including MYOB EXO, NetSuite and Unleashed.
- **Applied AI**: Custom-built AI assistants and workflow automation that integrate with CRM/ERP and streamline operations.
- **Brand and Creative**: Brand identity, naming, and creative campaign work.
- **Strategy and Consultancy**: Digital transformation, UX/UI audits, and brand positioning.
- **Marketing Support**: Ongoing marketing execution and campaign support.
- **Maintenance and Support**: Long-term technical partnership and system optimisation.

## Selected Work & Case Studies
- **World Buskers Festival**: Digital presence for high-scale events.
- **Coastguard**: Mission-critical digital infrastructure.
- **Lake Wānaka Tourism**: Experience-led tourism platforms.
- **Adventure Consultants**: Persona-led redesign for a world-renowned mountain guiding company.
- **Vital Neuro & Vivace Espresso**: Scaling brands through digital craft.

## Contact & Engagement
- **Location**: 298 Cashel Street, Christchurch 8011, New Zealand.
- **Email**: create@publica.co.nz
- **Phone**: +64 3 943 3677
- **Inquiry**: Use /contact for project briefings.

## Key Documentation & Resources
- [Service Overview](https://publica.co.nz/services)
- [AI & Automation Specifics](https://publica.co.nz/services/applied-ai)
- [Our Portfolio](https://publica.co.nz/work)
- [Our Philosophy](https://publica.co.nz/about)