# Publica
> Creative, Strategic, and All In. Digital solutions for the complex and the "can't be done."
> Last Updated: March 2026

## Core Identity
Publica is a Christchurch-based digital agency (Ōtautahi, NZ) of 20+ specialists. We thrive on the "too hard basket," handling everything from bespoke API integrations to mass-market consumer apps and AI-driven automation.

## Primary Services
- **AI Assistants**: Custom-built agents that automate workflows, integrate with CRM/ERP, and streamline operations.
- **Strategy & Consultancy**: Digital transformation, UI/UX audits, and brand positioning.
- **Custom Development**: Bespoke software, app development, and legacy system reinvigorations.
- **Marketing & Creative**: Brand identity, performance marketing, and creative precision.
- **Maintenance & Support**: Long-term technical partnership and system optimization.

## Selected Work & Case Studies
- **World Buskers Festival**: Digital presence for high-scale events.
- **Coastguard**: Mission-critical digital infrastructure.
- **Lake Wanaka Tourism**: Experience-led tourism platforms.
- **Vital Neuro & Vivace Espresso**: Scaling brands through digital craft.

## Contact & Engagement
- **Location**: 298 Cashel Street, Christchurch 8011, New Zealand.
- **Email**: create@publica.co.nz
- **Phone**: +64 3 943 3677
- **Inquiry**: Use /contact for project briefings.

## Key Documentation & Resources
- [Service Overview](https://publica.co.nz/services)
- [AI & Automation Specifics](https://publica.co.nz/services/ai-assistants)
- [Our Portfolio](https://publica.co.nz/work)
- [Our Philosophy](https://publica.co.nz/about)