Publica News

Back to Blog

Creating a difference through illustration

Branding & Design



Here at Studio Publica, along with planning world domination, becoming vampires and setting up the first design studio on the moon (and, of course, creating exceptionally awesome designs for our clients), we also do illustrations – for those wanting something that little bit extra to make their brand visually dynamic & unique.

Illustrations, like designs, don’t just come from thin air – careful time is taken to brainstorm ideas, develop concepts, and through a range of different processes depending on the project, create the final art.

Recently we were asked to do some illustrations for Underground Coffee Company, to brand the origins of their coffee beans (which come from all over the world) & their coffee bean blends.

After coming up with some cool ideas & concepts, we decided to go for a hand drawn approach for the art – pencils, paper, & ink, we then digitised the artwork, carefully converting it to a vector image (while retaining the original quality of the illustrations), and digitally colouring the final work.

Latest Posts

Client: Flemington


Case Studies

Like any good relationship our partnership with Flemington has been built on trust and understanding from both sides....

Client: Koha Fitness


Case Studies

There was a lot of synergy between Publica and Koha Fitness right from the start. Much like a personal trainer helps a client to reach their fitness goals, we have been able to use our knowledge and experience to support...

Client: SBL


Case Studies

When we first met with the Directors of SBL International, we were impressed with their passion and knowledge of the business they have been excelling in since 2003....