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Case Study: Paleo Challenge App

Case Studies


Paleo Presentation

Crafted by our developers and designers, the Paleo Challenge App allows for what is best described as a diet experience.


The Brief

Design and develop an innovative, appealing and user-friendly app, bringing a competitive edge to the Paleo lifestyle.


What We Did

The Paleo Challenge app, designed and built by Publica provides an innovative and inspiring way for users to undertake a Paleo lifestyle. With the mobile app, users can create challenges at three different levels of intensity: pure primal and intro. They can then invite their friends to make a Paleo team and form a leader board, adding a fun and competitive edge to their Paleo diet plan. For those who choose to compete against themselves there are also before and after statistical dashboards, to measure progress on an individual level. Through the Paleo Challenge app, Publica worked to create a health and wellness product that was as much about the evocative community aspects of lifestyle change, as it was about the Paleo diet plan.


The Outcome

Since its release the Paleo Challenge app has maintained a 5 star rating on the Apple App Store and had north over 4000 downloads on the iOS and Android stores.

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