Publica News

Back to Blog

Case Study: Paleo Challenge App

Case Studies


Paleo Presentation

Crafted by our developers and designers, the Paleo Challenge App allows for what is best described as a diet experience.


The Brief

Design and develop an innovative, appealing and user-friendly app, bringing a competitive edge to the Paleo lifestyle.


What We Did

The Paleo Challenge app, designed and built by Publica provides an innovative and inspiring way for users to undertake a Paleo lifestyle. With the mobile app, users can create challenges at three different levels of intensity: pure primal and intro. They can then invite their friends to make a Paleo team and form a leader board, adding a fun and competitive edge to their Paleo diet plan. For those who choose to compete against themselves there are also before and after statistical dashboards, to measure progress on an individual level. Through the Paleo Challenge app, Publica worked to create a health and wellness product that was as much about the evocative community aspects of lifestyle change, as it was about the Paleo diet plan.


The Outcome

Since its release the Paleo Challenge app has maintained a 5 star rating on the Apple App Store and had north over 4000 downloads on the iOS and Android stores.

Latest Posts

A New Creative Director


From The Studio


Our Co-Founder Mark Spurgeon is one of the reasons we’re the kick-ass collection of Publica people that we are today. He’s been here from the start and has been at the helm of our Creative team for the past decade....

Client: Mike Pero


Case Studies

THE BRIEF The Mike Pero Real Estate (MPRE) team needed a comprehensive digital platform that would work for each and every user group. At MPRE, this not only means the end-user but also their extensive network of 180+ nationwide, franchisee...

Client: Flemington


Case Studies

Like any good relationship our partnership with Flemington has been built on trust and understanding from both sides....