Publica News

Back to Blog

Case Study: Christchurch Stands Tall

Case Studies


Christchurch Stands Tall Case Study

A creative sponsorship for an incredible local showcase of talent.


About Christchurch Stands Tall

If you’re based in Christchurch, you are bound to have seen this local event in action. Christchurch Stands Tall is a showcase of multiple 2.5 metre high giraffes, sponsored by local companies and painted by artists. These giraffes will be occupying the streets until January 24 2015, before being auctioned to the public. Proceeds from the auction will go to local charity organisations


What We Did

As creative sponsors of Christchurch Stands Tall we designed and developed a brand, website and mobile app. All these creative elements in combination made for incredible results and interest in the event. While the brand provided a sense of theme to be used across collateral, the app added a fun, interactive and competitive element to be enjoyed by all.


The Outcome

The app we built for this event had 2,250 downloads on iOS and Android devices within it’s first week of release. In the first weekend of the event launch, the app experienced over 1000 individual active users. Since the launch, the app has had over 3,500 unique downloads… and counting! The brand has been well received by the public and provided an identity for the event in press and promotional material.


Latest Posts

Publica + Empire9. How it works.


From The Studio

Hot Topics: Digital Marketing

Publica and Empire9 are two agencies with parallel specialisations. But really, we’re one. We share offices, staff, clients and Friday drinks, and we function as one multi-disciplinary agency. Publica people are your go-to on strategy, design and development. We’re a...

Congratulations to Giesen


From The Studio

Another win for one of our favourite vintners. Giesen Chief Winemaker, Nikolai St George, has taken out Winemaker of the Year for the fourth time at the Royal Easter Wine Show. Some of Giesen’s signature wines were also celebrated on...

Leading the Team


From The Studio


As our General Manager, Lissa’s operational skills have been crucial in delivering some of our key complex Publica platform builds over the years. Put simply, she makes things happen around here – her strengths are focused around project planning, team...