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Case Study: Christchurch Stands Tall

Case Studies

17/11/14

Christchurch Stands Tall Case Study

A creative sponsorship for an incredible local showcase of talent.

 

About Christchurch Stands Tall

If you’re based in Christchurch, you are bound to have seen this local event in action. Christchurch Stands Tall is a showcase of multiple 2.5 metre high giraffes, sponsored by local companies and painted by artists. These giraffes will be occupying the streets until January 24 2015, before being auctioned to the public. Proceeds from the auction will go to local charity organisations

 

What We Did

As creative sponsors of Christchurch Stands Tall we designed and developed a brand, website and mobile app. All these creative elements in combination made for incredible results and interest in the event. While the brand provided a sense of theme to be used across collateral, the app added a fun, interactive and competitive element to be enjoyed by all.

 

The Outcome

The app we built for this event had 2,250 downloads on iOS and Android devices within it’s first week of release. In the first weekend of the event launch, the app experienced over 1000 individual active users. Since the launch, the app has had over 3,500 unique downloads… and counting! The brand has been well received by the public and provided an identity for the event in press and promotional material.

 

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