What Should My Business’ Social Media Goals Be?
Getting your business up and running on social media, and successfully keeping at it, can sometimes seem a bit daunting. A good place to start is to set some goals for you to keep your social efforts in check. Here, we’ve put together some examples of key goals you might like to work towards…
To get the most out of social media, make the relationships you build through it your end goal. The relationships built with customers are the foundations upon which other aspects of your business will flourish. Social channels have broken down the walls between individuals and businesses. The relationships you build with your customers will lead to advocacy and loyalty.
Building & Engaging a Community
One of the greatest values of social media marketing is your ability to foster and engage with a wider community. That engagement is at the heart of social media, and without it you’re left with a megaphone and no one to hear you. In addition to responsive communication, businesses can begin to build relationships with their customers beyond those that happen during their typical business transactions. These relationships are what keep customers coming back, increasing both loyalty and retention. If those customers become advocates and increase your word-of-mouth presence, you’ll start seeing great returns. By providing a great place of engagement for your community and helping build valuable, authentic resources, you’re also building up authority for your brand.
Information can be shared through social media at an amazingly fast pace, and users are increasingly turning to social channels to share information in real-time. This information often takes the form of opinions, so if you’re listening for the right cues from your audience, social media can become an invaluable source of insights and feedback.
Social media is not something to be “tacked on” to the rest of your marketing efforts – it needs to be a fully integrated part of the mix. In doing so, you can create a cohesive experience for your customers. Social presence can have a far-reaching impact for businesses when it is executed in an authentic and thought out manner.
Social channels are the perfect place to build your business’ employment brand and reach new applicants. People search for job openings online, and chances are that some of those interested in working for you have already “liked” your pages on social media. The social community you have built up on your social platforms are also likely to share these openings with their networks.
Words by Emma Sage